The plan to save California’s legendary weed from “big cannabis”
“If we were starting this industry from scratch today, and there was no demand and no supply,” adds Steinmetz, “then yes, Big Ag would probably dominate it and run it.” But the reality is different. The Emerald Triangle marijuana ecosystem is established, and it is vibrant. Flow Kana’s quest is to save this cannabis culture with a facility that will take in product grown in the Emerald Triangle, helping growers compete with the supply chains of Big Cannabis.
It’s why Flow Kana is turning this former winery into a cannabis supercenter. Here, technicians will test farmers’ crops for nasties like bacteria and pesticides, as mandated by law. It’s packaged and then shipped to dispensaries around California. The farmers barely have to do a thing after harvesting. It’s centralization for an industry that historically been anything but centralized. And really, that history has made the cannabis in this so-called Emerald Triangle legendary. Thousands upon thousands of small farms have developed strains unique to their microclimates. Growers will tell you their product is a bit like wine: A prized varietal needs specific conditions to thrive.
Original Article (Wired):
The Plan to Save California’s Legendary Weed from “Big Cannabis”
Artwork Fair Use by: By Inż.Zioołas [CC0], from Wikimedia Commons